A store that sells new husbands has opened in New York City, where a woman may go to choose a husband. Among the instructions at the entrance is a description of how the store operates:
You may visit this store ONLY ONCE! There are six floors and the value of the products increase as the shopper ascends the flights. The shopper may choose any item from a particular floor, or may choose to go up to the next floor, but you cannot go back down except to exit the building!
So, a woman goes to the Husband Store to find a husband. On the first floor the sign on the door reads:
Floor 1 – These men Have Jobs
She is intrigued, but continues to the second floor, where the sign reads:
Floor 2 – These men Have Jobs and Love Kids.
‘That’s nice,’ she thinks, ‘but I want more.’
So she continues upward. The third floor sign reads:
Floor 3 – These men Have Jobs, Love Kids, and are Extremely Good Looking.
‘Wow,’ she thinks, but feels compelled to keep going.
She goes to the fourth floor and the sign reads:
Floor 4 – These men Have Jobs, Love Kids, are Drop-dead Good Looking and Help With Housework.
‘Oh, mercy me!’ she exclaims, ‘I can hardly stand it!’
Still, she goes to the fifth floor and the sign reads:
Floor 5 – These men Have Jobs, Love Kids, are Drop-dead Gorgeous, Help with Housework, and Have a Strong Romantic Streak.
She is so tempted to stay, but she goes to the sixth floor, where the sign reads:
Floor 6 – You are visitor 31,456,012 to this floor. There are no men on this floor. This floor exists solely as proof that women are impossible to please. Thank you for shopping at the Husband Store.
To avoid gender bias charges, the store’s owner opened a New Wives store just across the street.
The first floor has wives that love sex.
The second floor has wives that love sex and have money and like beer.
The third, fourth, fifth and sixth floors have never been visited.
Keg wine and wine vending machines just got supersized: 500 and one-thousand liter kegs have landed in French supermarkets.
Bring your own resealable bottles, Poland Spring containers, jerrycans, whatever. Or you can get one at the store. Select your grade (red, white, or rosé). Pump. Print receipt.
Astrid Terzian introduced this concept that hearkens back to a bygone era when wine would arrive in Paris shops in tonneaux and consumers would bring their own flagons to fill. But today, Terzian says, she started this scheme in fall 2008 to fill a niche, tapping into two key themes, environmental awareness and the economy. (She actually wanted to buy a wine property and run a B&B but it was too expensive. So she turned to what she says she knew how to do: sales.) The elimination of packaging mass means that the wine can be shipped much more efficiently from a cost and carbon perspective.
The cost-savings are passed on to the consumer in the form of low prices of 1.45 euros/liter (about $2/liter). She installed her first machine in June 2009 at the Cora supermarket in Dunkirk and now has them installed in eight supermarkets in France. The wines vary; one is a 2009 from the Rhone, technically a vin de pays méditerranée.
As to customer reaction, Terzian says customers are taken aback at first, but then warm up to the idea, especially after a taste. They come back often, she says.
Asked via email which is her favorite container to bring to fill, she says she uses a five-liter jug since it is “neither too big nor too small–and it’s typically French.”
My only question about the pump wine (aka Chateau La Pompe) is if it comes to New Jersey and Oregon, will they require full serve as they do for gas?!
Brian Coombs asked a great question - will this fit in the back of a truck?